Steve Huey's Blog » new products http://hueyequity.com/blogg Thoughts for Start Up Professional Management! Mon, 21 Feb 2011 13:26:24 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Exploited Weak Spots and Real Value http://hueyequity.com/blogg/2009/08/27/eploited-weak-spots-and-real-value/ http://hueyequity.com/blogg/2009/08/27/eploited-weak-spots-and-real-value/#comments Thu, 27 Aug 2009 12:28:32 +0000 Steve Huey http://hueyequity.com/blogg/?p=103 What standard do you set for your company? To be better than your competition? What about the three people in a garage? Ask Craig Newmark!  He blew away multiple Billion dollar industries with a free or almost free product.  I bet no web company – Ebay, Amazon, Yahoo thought that anyone would come along and snipe them out of a market.  Craig did with a staff of less than 30 people.

You must cannibalize yourself before others do.  Do you have a weak spot that can be exploited?  If so it will be.  I am not advocating selling you high end product for zero dollars.  What I am suggesting is that you must make sure that your point of differentiation provides real value.  Newspapers classified ads created real value for a hundred or more years but when confronted with new technology they stuck their collective heads in the sand and hoped it was a fad.  Their real value (providing reach in a local community) was eliminated and became a commodity.

Trends that will kill your business move slowly until they don’t.

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