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Mission Statements – Scourge or Savior?

Remember a while back that the Mission Statement was thought of as the thing you had to have to effectively run your business.   Then they fell out of favor because they became long corporate type meaningless Hooey!

The idea of the Mission Statement is not wrong!  It is not Hooey!  It is just that people lost their way in creating them.  The Mission Statement became this public declaration to be issued in a press release for the world to see instead of a becaon for the people of a company to ralley around.

We must get back to making the Mission Statement be a ralleying cry to have the people in your company gather around.  A single unifying statement that has purpose.  A mission statement is written as a press release.  A MISSION STATEMENT is written for the members of your Tribe to ralley around.  A MISSION STATEMENT can unify your team, help guide their actions, give them the internal strength to say “No” to bad customers.

A mission statement is a scourge.  A MISSION STATEMENT is a Savior!

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This entry was posted on Wednesday, July 1st, 2009 at 9:15 am and is filed under Start up Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Mission Statements – Scourge or Savior?”

  1. Kylie Batt Says:
    May 3rd, 2010 at 6:34 am

    Браво, эта фраза пришлась как раз кстати…

    Remember a while back that the Mission Statement was thought of as the thing you had to have to effectively run your business…..

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