The 1% challenge

Tom Peters frequently issues the advice of the 1% rule.  What he says is to go to the company / department budget and look for 1% to cut that is money not spent well.  I have always liked the idea but feel that in these times cutting the budget by another 1% just adds to the company anxiety.  My idea is more fun…

Go through the revenue being generated and find the opportunities to increase sales by just 1% – heck find more if you can but look for 1%.  Don’t do what the airlines did and impose a baggage fee or look for ways to gouge your clients for more.  No way!

Look for a way to sell 1% more or increase value for your client or find just one more client or increase traffic to your site by just 1% more.

Its challenging but I bet that if you turn the subject to finding 1% more in revenue to your leadership team the mentality will begin to shift from cost cutting to growth.  Growth is what we all need now.

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