#1 Rule of Life

Add more value than you take!

That is it – the secret to all living.  If you can create more value you will get more value.  Think about it – if you give more love you will be loved.  If you are friendly more often – more often people will be friendly to you.

In business you should seek to add value to your clients and partners – if you create a lot of value you can charge a lot of money (capture a lot of value) for your services.  If you run a business that has pricing pressure and you can barely pay your bills then you are not creating value.  EBay created value by creating the world’s largest garage sale.  Sears created value by bringing goods to the American farm families and captured much value fifty years ago only to be replaced by Wal-Mart who created economies of scale value.  Microsoft created value by placing software infrastructure in the hands of programmers and later by placing productivity software in the hands of “Office” workers.

Create more value than you consume and your life, and that of your business endeavor will be easy!

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