Using Buzzwords in a Executive Summary
I was just handed another Exec Summary and it is littered with “Buzz Words” that are supposed to make me swoon with investment fever. In the first internet round it was “monetize eyeballs” or “our business model” or “whatever”. Now the buzzwords are “Social Media” or “Web 2.0″, or “User generated content”. Hey just tell me what you hope to build and how you’re going to do it. Don’t use buzz words and think you are selling me on something.
If your use of these buzz words really made me check my brain at the door and hold out my wallet – you should not want me as an owner in your company.