The #1 Thing a Web Company Should Provide to Potential Investors
The answer: A URL and password to a beta site containing your product or website.
Remember the five questions needed for investors to lay down big $$ in your company?
- Who are you?
- How much do you need and what will you spend it on?
- How and when do I get my money back?
- What do I have to believe to feel good about this investment?
- Why should I believe you?
A beta version of the website that I can look at helps me believe and feel good about the investment. No it is not always possible to open up a beta – in some cases a beta does not exist. In some cases a beta is too buggy or the worry is that it is too buggy – so call it an alpha site whatever – just let me touch it and feel it – get an idea of where you are going.
It is one of the fastest ways for me to believe you. If you have a web company or any company that has a product – send samples or a way to make your company tangible to prospective investors. Try garnting them special access. What about a private website that has additional information that only they can view? Satisfying the fith question is usually the hardest one!